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Our Mission

Solar for the Brooklyn Home


Brooklyn SolarWorks was founded in 2015 by three seasoned industry professionals who shared a common mission: to make solar appealing, easy and available for Brooklyn’s urban homeowners.

For years most solar contractors in the area had embraced methods and practices that were developed for the suburban customer and home, making the unique features of the urban built environment a poor fit for conventional business models. As a result, the industry as a whole avoided the borough’s dense residential neighborhoods and iconic flat roof townhomes, even as nearby Staten Island, New Jersey and Long Island – just a bridge or tunnel away – achieved some of the highest solar adoption rates in the country.

As a business Brooklyn SolarWorks has been built from top to bottom to close this gap, and to extend to local homeowners the convenience, environmental impact and attractive financial return that solar ownership promises. Achieving this has meant much more than adding “Brooklyn” to our name or opening an office in Gowanus. It has meant pioneering entirely new design and installation methods that match the unique characteristics of the local housing stock. It has meant acquiring a deep and peerless mastery of the City’s complex code, zoning and permitting rules. And it has meant cultivating an approach to customer service that exceeds client expectations in one of the world’s most valuable and sophisticated real estate markets.

Our Focus

Hyper Local


We’re not just installing solar for you and your neighbors. We are your neighbors.

Most solar companies grow by expanding their operations outward into new territories. BSW is different: we grow by going deeper, block by block, in the neighborhoods that we already serve. 90% of our 1,000+ completed projects are located within just 15 Brooklyn zip codes, and can be reached from our Gowanus headquarters by car, bike or even foot within 10 minutes or less. This hyper local focus translates into a deep familiarity with and connection to the communities that we serve. And it enables a level of accountability and responsiveness to our customers before, during and long after system installation that no other company can come close to matching.

Our Expertise

Flat Roofs


The residential solar boom originated and largely remains in the suburbs. That means conventional solar system design and installation methods are mostly adapted to large detached homes with pitched roofs in low density neighborhoods. Brooklyn townhomes, by contrast, typically have small, flat roofs, and usually share walls with adjacent buildings.

Why does this matter? Because flat roofs allow for standing and storage – which means hatches, AC units, decks and other objects that compete for space with solar. It also means a very restrictive fire code: FDNY wants access to flat roofs during a fire, and requires wide areas to remain open and free of objects, including solar panels. And in the dense urban environment buildings of different heights are in very close proximity to each other. This can cause one neighbor to cast shade directly on another’s roof, cancelling out solar productivity.

Brooklyn SolarWorks has pioneered unique, made in NY methods that work around and elevate above these challenges. Our most famous innovation, the patented, award-winning Brooklyn Solar Canopy, was specifically developed to make solar viable – and livable – on most flat roofs.

Our Team

Experienced, Diverse, and Always Improving.


BSW’s success is all about chemistry: mixing the creative energy of our young team with the hard earned experience of the many career pros we count on staff. This balance is fundamental to our success and evolution as a company, and powers our ingenuity and novel approach to problem solving and product development. We are a diverse, sustainably-minded group committed to recruiting from outside the conventional boundaries of our industry, promoting from within, and rewarding hard work and commitment with a living wage and opportunities for advancement.

Management


T. R. Ludwig Image

T.R. Ludwig

CEO and Founder
NABCEP PV Technical Sales

T.R. is a clean energy leader with over a decade of experience in various management and executive roles within the solar industry. He has led solar companies both large and small, with a focus on sales, marketing and finance, and helped pioneer solar lending in the Northeast market. T.R. received his MBA from the Maastricht School of Management in the Netherlands, and was among the first solar professionals in the United States to become NABCEP Technical Sales certified.

Hear T.R. discuss his industry background and vision for solar in Brooklyn on The Bridge podcast.

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Gaelen McKee

President and Founder

Prior to co-founding Brooklyn SolarWorks in 2015, Gaelen cut his teeth in the solar industry at multiple national solar companies, building leadership experience in sales, marketing, finance and installation management. At BSW Gaelen leads operations and product development. Gaelen holds an MPA in Environmental Policy and Science from Columbia University and a BS in Geology from the University of Puget Sound.

Mark Cunningham Image

Mark Cunningham

CTO and Founder
NABCEP PV Installation Professional

Mark leads BSW’s design, engineering and monitoring activities. A graduate of Cornell University (B.Sc. Engineering Physics) Mark has worked in various sectors of the residential and small commercial solar industry including solar finance, fleet operations and management, and solar system design & installation. Mark has held his NABCEP PV Installation Professional certification since 2016.

Installation and Electrical


Sam Breslaw

VP of Solar Installations
NABCEP PV Installation Professional
Troy "T-Coy" Coughlin Image

Troy "T-Coy" Coughlin

Electrical Manager
NABCEP PV Associate
Daniel Gorka Profile Image

Daniel Gorka

Installation Manager
NABCEP PV Associate

Keva Niver

Procurement Manager
Michael Lawrence Image

Michael Lawrence

Lead Electrician
Romario Dillon Image

Romario Dillon

Electrician
Dallin Smith Image

Dallin Smith

Electrician

Arthur Sylvestre

Electrician

Deshawn Simms

Electrician
Noel Luciano Image

Noel Luciano

Installer
Image Of Shawn Mahabeer

Shawn Mahabeer

Installer
Shane Preece Profile Image

Shane Preece

Installer
NABCEP PV Associate
Dean Feinstein Image

Dean Feinstein

Installer

Conan McGlone

Installer
Michael Lillard Image

Michael Lillard

Installer

Wes Benjamin

Installer

Chad Williams

Junior Installer

Sales & Marketing


Steve Nelson Image

Steve Nelson

VP of Sales and Marketing
Ryan O'hara Image

Ryan O'Hara

Senior Solar Consultant
NABCEP PV Associate
Frederica Claiborne Image

Frederica Claiborne

Senior Solar Consultant
Sean Velez Image

Sean Velez

Senior Solar Consultant

Chris Larkin

Solar Consultant

Katee Meese

Digital Content Manager
Kennelly Image

Kennelly

Canvas & Sales Operations Manager

Andrew Steves

Inside Sales Supervisor
Kareem Michael Image

Kareem Michael

Inside Sales Associate

Tylik Alleyne

Inside Sales Associate
Rowan Labounty Image

Rowan Labounty

Brand Ambassador Supervisor
Tina Lincoln Image

Tina Lincoln

Brand Ambassador
Asset Mballo Balde Image

Asset Mballo

Brand Ambassador
Ian Mustaca Image

Ian Mustaca

Brand Ambassador
SirRoan Smiley Image

SirRoan Smiley

Brand Ambassador
Psoma Chinn Image

Psoma Chinn

Brand Ambassador

Saikou Bah

Brand Ambassador
Rea Dog Image

Rea

Senior Advisor

Operations, Permitting & Technology


Joe Lipari Image

Joe Lipari

VP of Projects
NABCEP PV Installation Professional
Danny Jeong Image

Danny Jeong

Director of Information Technology
Tiffany Flores Image

Tiffany Flores

Bookkeeper & Accounts Manager

Keira Mills

HR Manager
Allegra Miccio Image

Allegra Miccio

Senior Permitting Specialist
Diana Maldonado Image

Diana Maldonado

Permitting Specialist
NABCEP PV Associate

Sara Murali

Permitting Specialist
Cait Eggers Image

Cait Eggers

Senior Project Manager
Roy Garzon Image

Roy Garzon

Project Manager
Rob Bell Image

Rob Bell

Project Coordinator
Spenser Naess Image

Spenser Naess

System Designer
Dave Prisco Image

Dave Prisco

Site Assessment Manager
Liam Fuerst Image

Liam Fuerst

Site Assessor

Pearse Callaghan

Site Assessor

Carlin Rizzo

Site Assessor

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