Our MissionSolar for the Brooklyn Home
Brooklyn SolarWorks was founded in 2015 by three seasoned industry professionals who shared a common mission: to make solar appealing, easy and available for Brooklyn’s urban homeowners.
For years most solar contractors in the area had embraced methods and practices that were developed for the suburban customer and home, making the unique features of the urban built environment a poor fit for conventional business models. As a result, the industry as a whole avoided the borough’s dense residential neighborhoods and iconic flat roof townhomes, even as nearby Staten Island, New Jersey and Long Island – just a bridge or tunnel away – achieved some of the highest solar adoption rates in the country.
As a business Brooklyn SolarWorks has been built from top to bottom to close this gap, and to extend to local homeowners the convenience, environmental impact and attractive financial return that solar ownership promises. Achieving this has meant much more than adding “Brooklyn” to our name or opening an office in Gowanus. It has meant pioneering entirely new design and installation methods that match the unique characteristics of the local housing stock. It has meant acquiring a deep and peerless mastery of the City’s complex code, zoning and permitting rules. And it has meant cultivating an approach to customer service that exceeds client expectations in one of the world’s most valuable and sophisticated real estate markets.
Our Focus
Hyper Local
We’re not just installing solar for you and your neighbors. We are your neighbors.
Most solar companies grow by expanding their operations outward into new territories. BSW is different: we grow by going deeper, block by block, in the neighborhoods that we already serve. 90% of our 1,000+ completed projects are located within just 15 Brooklyn zip codes, and can be reached from our Gowanus headquarters by car, bike or even foot within 10 minutes or less. This hyper local focus translates into a deep familiarity with and connection to the communities that we serve. And it enables a level of accountability and responsiveness to our customers before, during and long after system installation that no other company can come close to matching.
Our Expertise
Flat Roofs
The residential solar boom originated and largely remains in the suburbs. That means conventional solar system design and installation methods are mostly adapted to large detached homes with pitched roofs in low density neighborhoods. Brooklyn townhomes, by contrast, typically have small, flat roofs, and usually share walls with adjacent buildings.
Why does this matter? Because flat roofs allow for standing and storage – which means hatches, AC units, decks and other objects that compete for space with solar. It also means a very restrictive fire code: FDNY wants access to flat roofs during a fire, and requires wide areas to remain open and free of objects, including solar panels. And in the dense urban environment buildings of different heights are in very close proximity to each other. This can cause one neighbor to cast shade directly on another’s roof, cancelling out solar productivity.
Brooklyn SolarWorks has pioneered unique, made in NY methods that work around and elevate above these challenges. Our most famous innovation, the patented, award-winning Brooklyn Solar Canopy, was specifically developed to make solar viable – and livable – on most flat roofs.
Our Team
Experienced, Diverse, and Always Improving.
BSW’s success is all about chemistry: mixing the creative energy of our young team with the hard earned experience of the many career pros we count on staff. This balance is fundamental to our success and evolution as a company, and powers our ingenuity and novel approach to problem solving and product development. We are a diverse, sustainably-minded group committed to recruiting from outside the conventional boundaries of our industry, promoting from within, and rewarding hard work and commitment with a living wage and opportunities for advancement.
Management

T.R. Ludwig
CEO and FounderNABCEP PV Technical Sales
T.R. is a clean energy leader with over a decade of experience in various management and executive roles within the solar industry. He has led solar companies both large and small, with a focus on sales, marketing and finance, and helped pioneer solar lending in the Northeast market. T.R. received his MBA from the Maastricht School of Management in the Netherlands, and was among the first solar professionals in the United States to become NABCEP Technical Sales certified.
Hear T.R. discuss his industry background and vision for solar in Brooklyn on The Bridge podcast.

Gaelen McKee
President and FounderPrior to co-founding Brooklyn SolarWorks in 2015, Gaelen cut his teeth in the solar industry at multiple national solar companies, building leadership experience in sales, marketing, finance and installation management. At BSW Gaelen leads operations and product development. Gaelen holds an MPA in Environmental Policy and Science from Columbia University and a BS in Geology from the University of Puget Sound.

Mark Cunningham
CTO and FounderNABCEP PV Installation Professional
Mark leads BSW’s design, engineering and monitoring activities. A graduate of Cornell University (B.Sc. Engineering Physics) Mark has worked in various sectors of the residential and small commercial solar industry including solar finance, fleet operations and management, and solar system design & installation. Mark has held his NABCEP PV Installation Professional certification since 2016.
Installation and Electrical

Sam Breslaw
VP of Solar InstallationsNABCEP PV Installation Professional

Troy "T-Coy" Coughlin
Electrical ManagerNABCEP PV Associate

Daniel Gorka
Installation ManagerNABCEP PV Associate

Keva Niver
Procurement Manager
Shane Preece
Inspection & O/M ManagerNABCEP PV Associate

Andy Paul
Warehouse Supervisor
Conan McGlone
Roof Assistant Manager
Keiron Clarke
Roof Lead
Noel Luciano
Roof Lead
Michael Lawrence
Electrical Installer
Dallin Smith
Senior Electrician
Arthur Sylvestre
Electrical Assistant Manager
Deshawn Simms
Electrician
Shawn Mahabeer
Electrical Installer
Diego Duran
Electrical Installer
Michael Lillard
Installer
Wes Benjamin
Roof Lead
Joel Aybar
Installer
Christian Feliciano
Installer
William Pocasangre
InstallerSales & Marketing

Steve Nelson
VP of Sales and Marketing
Ryan O'Hara
Business Development ManagerNABCEP PV Associate

Frederica Claiborne
Senior Solar Consultant
Sean Velez
Senior Solar Consultant
Mike Misner
Senior Solar Consultant
Liam Fuerst
Solar Consultant
Aaron Weisinger-Flood
Solar Consultant
Romal Patel
Solar Consultant
Jose Buzzi
Solar Consultant
Katrin Haiba
Solar Consultant
Katee Meese
Digital Marketing Manager
Christy Noble
Marketing Coordinator
Alice Davison
Strategy Consultant
Kennelly
Sales Operations Specialist
Rowan LaBounty
Canvass & Events Manager
Michael Chambers
Product Manager - Brooklyn Solar Canopy
Dave Prisco
Site Assessment Manager
Ivan Cruz
Site Assessor
Kareem Michael
Inside Sales Associate
Tylik Alleyne
Inside Sales Associate
Tina Lincoln
Inside Sales Associate
Dave Willis
Inside Sales Associate
Ian Mustaca
Brand Ambassador
Claire Fontaine
Brand Ambassador
Aidan Behrens
Brand Ambassador
Ishmael Culzac
Brand Ambassador
Rea
Senior Advisor
Palau
Senior Advisor
Trout
Senior AdvisorOperations, Permitting & Technology

Joe Lipari
VP of ProjectsNABCEP PV Installation Professional

Danny Jeong
Director of Information Technology
Cait Eggers
Senior Project ManagerNABCEP PV Associate

Kevin Collins
Project Manager
Lucane Leger
Project Manager
Spenser Naess
System Designer
Pearse Callaghan
System Designer
Allegra Miccio
Senior Permitting SpecialistNABCEP PV Associate

Diana Maldonado
Permitting Specialist
Sara Murali
Permitting SpecialistNABCEP PV Associate

Rob Bell
Project CoordinatorNABCEP PV Associate

Lupin
Senior AdvisorAdministrative

Keira Mills
HR Manager
Tiffany Flores
Bookkeeper & Accounts ManagerSchedule an Appointment
Talk to a consultant to learn more about solar in New York City.